My Notes for Maps of Meaning (2017) – Jordan Peterson Story and Metastory (Part 1) In this lecture, Peterson focuses on the biological underpinnings of our perception – touching on orienting theory, cybernetic theory, and neurology, and behaviorist B.F Skinner’s experiments with rats. Orienting Theory Sokolov tested skin resistance. Same tone was repeated at predicted … Read more
More Like Ourselves It’s easy to believe that we are rational beings who go through life carefully making decisions about what we want to see or do. But do we really decide what we want to read about, how often, and for what purpose? Do we consider both sides of the argument on equally? And … Read more
The Startup Dilemma Background I would hear about the dawn of a new age. A time when every single person would have to figure out how to independently add value to the economy. Will this time come? When it comes to starting your own business, there are a lot of things to think about. But … Read more
No Expectations… No Disappointments “There are only two tragedies in life: one is not getting what one wants, and the other is getting it”- Oscar Wilde Achieving goals is a tragedy because you can lose your purpose, ambition, and desire. And of course, that is the ultimate tragedy. The other idea is that not … Read more
My Notes For Maps Of Meaning 4 (2017) – Jordan Peterson Leaving Red Lobster Inn Leaving bar to go on a trip with the coachman, who finally reveals himself as satanic and instills fear in the Fox and Cat. People’s shadows go all the way to hell. If you discover your shadow – you realize … Read more
Crush It was a book that had a few simple messages. Quit your job and become an entrepreneur. And if you’re in a job that doesn’t allow you to build your personal brand, leave today. Why? There’s no excuse to not do what you love. And two, your personal brand is going to become invaluable … Read more
My Notes For Maps Of Meaning 3 (2017) – Jordan Peterson Maps of Meaning 3 – Marionettes and Individuals (Part 2) My Maps of Meaning 3 notes include a summary of Affective Neuroscience and an parallel to the Oedipal Complex, as well as an interesting tangent to Dante’s Inferno. Recap Gepetto gets his wish from the … Read more
Thanks to the internet, it is now possible to build a micro-business. You can either consult, build software, or create educational material through books or online courses for very little money. The other big advantage is that you can do it from anywhere. The catch is that you have to double down on effort and … Read more
Godin starts off Purple Cow with the idea that the end of the TV industrial revolution created a new more complex dynamic in the world of business. While TV still works and it is possible to get sales through traditional spending methods, they don’t work nearly as well. Keep in mind that the book was written … Read more
Zero to One explains how our business foundations are misplaced. We grow up to learn to embrace competition but is competition really good? When we think of starting a business, we can’t help but think about how we’re going to be better than what’s already out there. We feel as if there is something truly … Read more