My Notes for Maps of Meaning (2017) – Jordan Peterson Story And Meta-story (Part 2) Peterson’s sixth lecture covers the evolution of our traits, dominance hierarchies, motivational systems, and our sense of meaning. Evolution Complexity is mitigated through cooperation. While society can be oppressive, it’s better to succumb to its rules than to live in … Read more
The 22 Immutable Laws of Branding is an essential business book that outlines the constants when it comes to establishing your company’s position. Law 1 – The Law of Leadership To get someone to unlearn something is harder than to get them to learn something new. Find a niche, get there first, otherwise, you will … Read more
Defining the Entrepreneur The problem with “entrepreneurship” is that it’s too loosely defined. A lot of people have no idea what the term really means, and almost anyone you ask will come up with their own definition. But more importantly, what are the roles every entrepreneur must fill? What are the personality types they … Read more
Introverts Many introverts try to deny their true nature, writes Cain in her book Quiet. They won’t be noticed as introverts in their workspaces, schools, or neighborhoods. They will lie to themselves about who they are – until a major life event hits them. They get fired from a job they hated or inherit money … Read more
Don’t Rush Will it Fly argues that trying to rush things can end up slowing you down. It’s better to think deeply about your plans. Start by finding out what you’re passionate about. It’s hard to stick to an idea you’re not passionate about in the long run. Make sure your business idea matches your … Read more
The Era of Entrepreneurship There seems to be a change of values developing in society. In Innovation and Entrepreneurship, Drucker asks, “where are the hedonists, the status seekers, the “me-too-ers”, the conformists?” Instead, we live in a society where more people want to work like demons and sacrifice comfort and pleasure for the remote risk … Read more
“There is nothing new under the sun.” Ecclesiastes 1:9 Copy Who You Love Find your role model (writer, artist, thinker) and meticulously study them. Then find out who their role models were, and then do the same for those people. Keep climbing that tree and – after you’ve climbed enough of it – you can … Read more
Individuation Carl Jung said that the first impediment to individuation is the persona. The individuation process steps requires you to: Incorporate your unconscious in a healthy way by recognizing your persona Integrate your unconscious dreams by analyzing their content There is nothing you can do to stop the unconscious from manifesting itself in your conscious … Read more
It’s one of those rare books where the content is not indicative of the hack title. I’m not really sure why Ramit chose to name his book I Will Teach You To Be Rich. It’s not exactly the kind of title that inspires confidence in the legitimacy of the content, but somehow it works. And … Read more
The 37% Rule The 37% rule defines a time to stop searching when looking for an apartment, or a partner. The idea here is to figure out how much time you have and stop your search when 37% of that time has elapsed and commit to a choice. The Explore/Exploit Trade-off This tells us about … Read more