The Inverted U

What is the Inverted U? The Inverted U In his book, David and Goliath, Malcolm Gladwell explains “The inverted U”. It’s a two-dimensional graph where the ease of parenting is measured vertically, while inherited wealth is measured horizontally and is a representation of data on people with varying levels of wealth. The graph is represented … Read more

There’s Time for an Experience

A Better Experience Saving Time How much time has technology saved you? It’s amazing that not long ago, you needed payphones, notebooks, clunky alarm clocks, leather phone-books, photo albums, and hardcover encyclopedias. You needed travel agencies, postmen, and operators. But has technology gotten in the way of a better experience? You are spoiled by the … Read more

Is Manipulation Wrong?

Coke’s Marketing Success Is Manipulation Wrong? Decades ago, Pepsi launched an advertising campaign that had people drink Pepsi and Coke from two different cups that were label-less and asked them to decide which drink they preferred. The results showed that Pepsi was preferred to Coke. This prompted Coke to launch a campaign that slightly altered … Read more

The Efficient Race Against Time

There’s a universal urge to be involved in some kind of race against time. People race to get an education, to make money, to get into relationships, to get a job, and to find happiness. Oftentimes, they end up with an education they never even wanted, money that made them more miserable, doomed relationships, and … Read more

Decision Points for Behavioral Change

  The Decision Point “Decision points”, a behavioral economics term, are interruptions to system one thinking – your brain on autopilot. Your mind has two systems. The first is responsible for your intuition and instinct. It’s automatic and fast. (Thinking Fast and Slow, Kahneman) The quick calculations your mind makes are due to the internalization … Read more

‘The Write it Down’ Hack

Write Everything Down Forget spending half your time online looking for ways to be more productive. There is just one thing you should do that will bring you the most results. Write things down. He is supported on crutches, but lacks so much support of muscle. He has a fine Geneva watch, but he fails … Read more

Maps of Meaning 10 Notes

My Notes For Maps Of Meaning (2017) – Jordan Peterson In this lecture, Peterson explores the archetypal similarities across the Ancient Egyptian, Mesopotamian, Christian and Buddhist myths. Belief Systems You have a mode of being – this is how you operate in the world. When other people accept your mode of being, your emotions are … Read more

The Sweet Spot of Irrationality

What is Irrationality? Can irrationality be good? If there was a complete convergence of behavior towards supreme rationality, what would the world look like? Would everyone be devoted to maximizing well-being, productivity, and the survival of their species – would anyone make art, music, or poetry? After-all, there is nothing rational about spending your time … Read more

On Achievement

“For a man to achieve all that is demanded of him he must regard himself as greater than he is.” Van Goethe The names that are inscribed in history books, and who’s teachings and legacies are religiously celebrated and tirelessly echoed by school teachers, professors, parents, and students are remarkable and exceptional people. But the … Read more

Hunting Scapegoats

The Scapegoat Instinct “The search for a scapegoat is the easiest of all hunting expeditions.” Dwight D. Eisenhower Blaming others is easy. You transfer responsibility to someone else for what went wrong, and without much effort on your part, other voices in the crowd will start following your lead. With social media, the act of scapegoating … Read more