Law 13: When Asking for Help, Appeal to People’s Self-interest, Never to their Mercy or Gratitude (The 48 Laws of Power)

Law 13 – When Asking for Help, Appeal to People’s Self-interest, Never to their Mercy or Gratitude People are generally motivated by their self-interest – and that is what you must appeal to if you want something from them. Trying to bring up the past and inducing feelings of guilt in them are strategies that … Read more

Law 9: Win Through your Actions – Never Through Your Words (The 48 Laws of Power)

‘David’ by Michelangelo Greene tells us that unless you want to mislead or distract someone, it is better not to argue. It is more effective to display with actions the point you intend to make. Human beings are rarely swayed by reason. “The truth is generally seen, rarely heard.” – Baltasar Gracian In 131 B.C., … Read more

The Role of Myths

What are Myths?  In The Hero with a Thousand Faces, Campbell shows us what the myths of the past have in common. He identifies an archetypal story structure that explains the patterns most great myths and folk stories follow. He describes the role of the archetypal characters within the story and what they symbolize. The … Read more