Chapter 4: The Associative Machine

P.54 – Priming suggests that we don’t know ourselves as well as we think. Simple, common gestures affect how you interpret experiences and how you behave. Nodding while listening to someone makes you more likely to accept what they are saying. Acting calm and smiling makes you feel calm and happy.

P.55 – money priming experiments showed that individuals with money on their mind acted more selfish and were more self reliant.

"A gilded No is more satisfactory than a dry yes" - Gracian