Rhonda Patrick has worked alongside Bruce Ames, the 23rd most cited scientist across all fields between 1973 and 1984. She conducts antiaging research and published papers on a mechanism by which vitamin D regulates the production of serotonin. Teeth can save your life Baby teeth or wisdom teeth should be preserved. Mesenchymal stem cells can … Read more
Learning Our senses have evolved to work together. Our vision influences hearing, for example – this suggests that we learn best if we stimulate several senses at the same time. One set of experiments were run by the cognitive psychologist Richard Mayer proved this to be true. He divided rooms into three groups, the first … Read more
Attacking directly is rarely a good idea. Napoleon had a name for the opposite strategy, the ‘manoeuvre sur les derrieres’ – it would become a favorite of his. It worked because generals liked to place their armies in strong frontal positions and second, an army that is attacked from the flank must turn to defend … Read more
A German shepherd was receiving painful electric shocks. The dog can easily get out since the other side of the box he was in was insulated from shocks – a low barrier separates the two sides. Instead, he lies down in the corner of the electric side, whimpering with each jolt. He was physically removed … Read more
Amelia Boone has been called “the Michael Jordan of obstacle course racing” (OCR) and is considered the world’s most decorated obstacle racer. Amelia Boone has been called “the Michael Jordan of obstacle course racing” (OCR) and is considered the world’s most decorated obstacle racer. What would you put on a billboard? “No one owes you … Read more
The Science Fair Project In 1965, a 17-year-old Randy Gardner decided not to sleep for 11 straight days and observe what happened for his science fair project. William Dement, a scientist, was attracted to the idea and was given permission to study what happened to the boy’s mind during that time. Randy’s mind started to … Read more
Ebbinghaus showed us the power of repetition 100 years ago. The loss of memory that occurs one to two hours after learning something can be lessened by deliberate repetitions. The key is to space out the input. Memory takes a long time to settle into its permanent form and while it is solidifying, it is … Read more
The brain has several types of memory systems. One type follows four stages of processing: encoding, storing, retrieving, and forgetting. Hermann Ebbinghaus was born in 1850, he was famous for discovering that people usually forget 90 percent of what they learn in class within 30 days. He also showed that most of this forgetting happens … Read more
Interest Creates Attention We know that attention creates interest, but can interest create attention? Marketers think so. They use novel stimuli to harness attention in the service of interest. A print ad for Sauza Conmemorativo tequila is an example. There is an old, dirty, bearded man wearing a brimmed hat and smiling, revealing a single … Read more
Adapt or Die The odds that our ancestors survived were very small. We were a tribe of 2000 people that managed to overcome our physical weaknesses through intelligence. Nature selected for those who learned from their mistakes, not necessarily those who had the sharpest fangs. Climate constantly changed, which forced us to improvise when dealing … Read more