Strategy 25: Occupy the Moral High Ground (The 33 Strategies of War)

Luther Martin Luther attacked the Catholic’s church by creating a law of morals against the pope. He criticized the lavish lifestyles of those who headed the church, and the extraordinary power they were given. He argued that the Bible had no justification for this behavior, and that the Catholic church was not a spiritual organization, … Read more

Strategy 24: Take the Line of Least Expectation (The 33 Strategies of War)

People expect you to conform to old patterns of behavior, which is why you never should. Instead, keep doing things they don’t expect. An unorthodox strategy that may have worked before should not always be used. Sometimes, an orthodox strategy is the most unexpected, and consequently, the most effective. Make a false move, not to … Read more

Rule 12: We are Powerful (Brain Rules)

Babies are born with a deep desire to explore the world around them. It is a drive in the same way that hunger, thirst, and sex are drives. They are a model of how we learn – not by passively existing in their environment, but by actively testing their surrounds the way a scientist would. … Read more

Strategy 23: Weave a Seamless Blend of Fact and Fiction (The 33 Strategies of War)

Control people’s perceptions of reality to control them. Hitler knew that the allies were deceptive, and he was alert to their covert tactics, but the Allies, in a masterclass of deception, managed to fool him. In war-time, truth is so precious that she should always be attended by a bodyguard of lies. WINSTON CHURCHILL, 1874-1965 … Read more

Strategy 22: Know How to End Things (The 33 Strategies of War)

The Soviets needed control Afghanistan for strategic geopolitical reasons, they installed a puppet dictator, and tried to counter the rise of the Islamic fundamentalists. But the U.S backed the Islamists, and ultimately, the Russian ploy to get the Afghans to accept socialism failed. The Afghans fought the Soviets with tens of thousands of men and … Read more

Strategy 19: Envelop the Enemy – The Annihilation Strategy (The 33 Strategies of War)

The Zulu The Zulus defeated the British, even though their technology was inferior. They managed to instill fear in the British by appearing to emerge out of nowhere, and by gaining a psychological advantage. Not only were they highly disciplined, but when a British soldier was killed by the Zulu spears, a disturbing sucking sound … Read more