Crush It was a book that had a few simple messages. Quit your job and become an entrepreneur. And if you’re in a job that doesn’t allow you to build your personal brand, leave today. Why? There’s no excuse to not do what you love. And two, your personal brand is going to become invaluable … Read more
Thanks to the internet, it is now possible to build a micro-business. You can either consult, build software, or create educational material through books or online courses for very little money. The other big advantage is that you can do it from anywhere. The catch is that you have to double down on effort and … Read more
Godin starts off Purple Cow with the idea that the end of the TV industrial revolution created a new more complex dynamic in the world of business. While TV still works and it is possible to get sales through traditional spending methods, they don’t work nearly as well. Keep in mind that the book was written … Read more
Zero to One explains how our business foundations are misplaced. We grow up to learn to embrace competition but is competition really good? When we think of starting a business, we can’t help but think about how we’re going to be better than what’s already out there. We feel as if there is something truly … Read more
The E-Myth Revisited points out that the biggest problem in business is when people try to defend what they think they know instead of trying to find out what they don’t know. A lot of business people don’t have enough knowledge in marketing, management, accounting, etc.. But that isn’t their biggest crutch, it’s thinking that … Read more