Law 28: Enter Action with Boldness (The 48 Laws of Power)

Law 28: Enter Action with Boldness Don’t do anything halfheartedly. Being doubtful and hesitant will inevitably sabotage your project. Be audacious, everyone admires the bold, and no one cares for the timid. When you act timidly, those that are bolder will encircle you. And when you lack confidence, you will be unable to overcome obstacles … Read more

Law 27: Play on People’s Need to Believe to Create a Cult-like Following 

Law 27: Play on People’s Need to Believe to Create a Cult-like Following “To become the founder of a new religion one must be psychologically infallible in one’s knowledge of a certain average type of souls who have not yet recognized that they belong together.” – Nietzsche  People need to believe in something. By offering … Read more

Law 17: Keep Others in Suspended Terror: Cultivate an Air of Unpredictability (The 48 Laws of Power)

Law 17: Keep Others in Suspended Terror: Cultivate an Air of Unpredictability Unpredictability is a potent weapon you can use to rattle your opponents. Human beings are creatures of habit and expect to see patterns of behavior in others. If you manage to disrupt your patterns constantly, then you will intimidate your opponents and keep … Read more