Law 17: Keep Others in Suspended Terror: Cultivate an Air of Unpredictability (The 48 Laws of Power)

Law 17: Keep Others in Suspended Terror: Cultivate an Air of Unpredictability Unpredictability is a potent weapon you can use to rattle your opponents. Human beings are creatures of habit and expect to see patterns of behavior in others. If you manage to disrupt your patterns constantly, then you will intimidate your opponents and keep … Read more

Law 13: When Asking for Help, Appeal to People’s Self-interest, Never to their Mercy or Gratitude (The 48 Laws of Power)

Law 13 – When Asking for Help, Appeal to People’s Self-interest, Never to their Mercy or Gratitude People are generally motivated by their self-interest – and that is what you must appeal to if you want something from them. Trying to bring up the past and inducing feelings of guilt in them are strategies that … Read more

Law 9: Win Through your Actions – Never Through Your Words (The 48 Laws of Power)

‘David’ by Michelangelo Greene tells us that unless you want to mislead or distract someone, it is better not to argue. It is more effective to display with actions the point you intend to make. Human beings are rarely swayed by reason. “The truth is generally seen, rarely heard.” – Baltasar Gracian In 131 B.C., … Read more