Victory is gained not by the number killed but by the number frightened. Arab proverb Terrorists are born out of feelings of weakness and despair, and a conviction that the cause they stand for is worth the damage. A world where the powerful seem large and invulnerable, this kind of strategy becomes more appealing, in … Read more

It is not an enemy who taunts me–then I could bear it; it is not an adversary who deals insolently with me–then I could hide from him. But it is you, my equal, my companion, my familiar friend……. My companion stretched out his hand against his friends, he violated his covenant. His speech was smoother … Read more

War can only be fought against an enemy who exposes himself. Infilitrate into your opponents’ ranks to accumulate valuable information – their weaknesses and schemes. Hide your hostile intentions, to take what you want, you cannot fight those who have it, but you must join them – either slowly make it your own or wait … Read more

Communication Strategies Communication is a type of war. You can trick some people by disguising your great ideas in ordinary form. Others, who are more resistant and dull need extreme language that is new. Avoid static language, don’t be preachy and overly personal. Your words should spark action, not passive contemplation. Alfred Hitchcock Hitchcock’s style … Read more

Never seem to ambitious, you will stir up resentment. Gradually take small bites, and before anyone knows it, you will have acquired an empire. It may seem that people are aggressive, given our history of never-ending conflict and war. But this is not true. Aggression is the exception to the norm; most people are conservative … Read more

The One-Upmanship Strategy Life is war against the malice of men. BALTASAR GRACIAN, 160158 Make your rivals hang themselves with their own self-destructive tendencies. The Art of One-Upmanship Your enemies are not only external, they are internal – they also close to you, they are your colleagues and rivals. Fighting on both fronts is exhausting, … Read more

When Napoleon tried to invade Russia, he was sure it was going to be an easy victory. In the past, his predictions had been accurate. But this time, things did not go so well. The Russian Czar, Alexander, had come to know Napoleon before the invasion, he knew that the French general was very aggressive, … Read more

Luther Martin Luther attacked the Catholic’s church by creating a law of morals against the pope. He criticized the lavish lifestyles of those who headed the church, and the extraordinary power they were given. He argued that the Bible had no justification for this behavior, and that the Catholic church was not a spiritual organization, … Read more