Book Summaries
The Top 24 Books About Marketing
1. Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets – Geoffrey A. Moore 2. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers – Geoffrey Moore 3.
- Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets – Geoffrey A. Moore
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers – Geoffrey Moore
- Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World – Gary Vaynerchuk
- Digital Marketing For Dummies – Russ Henneberry and Ryan Deiss
- Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition – Guy Kawasaki
- Words That Change Minds: The 14 Patterns for Mastering the
- Language of Influence – Shelle Rose Charvet
- The Referral Engine: Teaching Your Business to Market Itself – John Jantsch
- Duct Tape Marketing: The World’s Most Practical Small Business
- Marketing Guide – John Jantsch
- Contagious: Why Things Catch On – Jonah Berger
- Web Analytics: An Hour a Day – Avinash Kaushik
- Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less – Joe Pulizzi
- The Art of Social Media: Power Tips for Power Users – Guy Kawasaki and Peg Fitzpatrick
- Scientific Advertising – Claude C. Hopkins
- The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk – Al Ries and Jack Trout
- The Lead Machine: The Small Business Guide to Digital Marketing: Everything Entrepreneurs Need to Know About SEO, Social Media, Email Marketing, and Generating Leads Online – Rich Brooks
- The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time – Mark Schaefer
- Confessions of an Advertising Man – David Ogilvy
- Purple Cow: Transform Your Business by Being Remarkable – Seth Godin
- The Boron Letters – Gary Halbert
- Nuts! – Jackie Freiberg and Kevin Freiberg
- Permission Marketing: Turning Strangers Into Friends And Friends Into Customers – Seth Godin
- Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You. – Seth Godin
YARPP List
Related posts:
- Will It Fly Summary (7/10)
- Modern Man in Search of a Soul Summary (8/10)
- Part 2: Stir Up The Transgressive and Taboo (The Art of Seduction)
- Chapter 19: And They Lived Happily Every After (Sapiens)
Keep Reading
Related Articles
Book Summaries
Understanding Human Nature Summary (7/10)
Adler was not interested in theories of the unconscious (psychoanalysis) the way Freud and Jung were. Instead, he was concerned with the practical world, particularly the social world.
Book Summaries
Chapter 5: The Triumph of Cities: Trade after 5,000 Years Ago (The Rational Optimist)
*Not long ago, demographers expected new technology tohollow out cities as people began to telecommute from tranquil suburbs.
Book Summaries
Masochism and the Self Summary (7/10)
It is difficult to understand the human mind without understanding its pathology. One of the ideas that struck me as odd and pathological is masochism – when people derive pleasure from the experience of pain. Freud defined masochism as any action that brings harm to oneself.
Book Summaries
Part 2: Beware the Aftereffects (The Art of Seduction)
There is danger after successful seduction. After emotions peak, they swing the other way – towards disappointment. Beware of the long good bye. An insecure victim will cling tightly, and both sides will suffer. If you want to leave, be swift about it.