Book Summaries
The Top 24 Books About Marketing
1. Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets – Geoffrey A. Moore 2. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers – Geoffrey Moore 3.
- Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets – Geoffrey A. Moore
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers – Geoffrey Moore
- Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World – Gary Vaynerchuk
- Digital Marketing For Dummies – Russ Henneberry and Ryan Deiss
- Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition – Guy Kawasaki
- Words That Change Minds: The 14 Patterns for Mastering the
- Language of Influence – Shelle Rose Charvet
- The Referral Engine: Teaching Your Business to Market Itself – John Jantsch
- Duct Tape Marketing: The World’s Most Practical Small Business
- Marketing Guide – John Jantsch
- Contagious: Why Things Catch On – Jonah Berger
- Web Analytics: An Hour a Day – Avinash Kaushik
- Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less – Joe Pulizzi
- The Art of Social Media: Power Tips for Power Users – Guy Kawasaki and Peg Fitzpatrick
- Scientific Advertising – Claude C. Hopkins
- The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk – Al Ries and Jack Trout
- The Lead Machine: The Small Business Guide to Digital Marketing: Everything Entrepreneurs Need to Know About SEO, Social Media, Email Marketing, and Generating Leads Online – Rich Brooks
- The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time – Mark Schaefer
- Confessions of an Advertising Man – David Ogilvy
- Purple Cow: Transform Your Business by Being Remarkable – Seth Godin
- The Boron Letters – Gary Halbert
- Nuts! – Jackie Freiberg and Kevin Freiberg
- Permission Marketing: Turning Strangers Into Friends And Friends Into Customers – Seth Godin
- Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You. – Seth Godin
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