Marketing

• Purple Cow– Seth Godin –Summary(8/10)
• The 22 Immutable Laws of Branding- Al Ries and Jack Trout –Summary(8/10)
• The Tipping Point– Malcolm Gladwell –Summary(8/10)
• Influence – Robert Cialdini –Summary(8/10)
• Jab, Jab, Jab, Right Hook – Gary Vaynerchuk –Summary(8/10)
• Contagious: How to Build Word of Mouth in the Digital Age – Jonah Berger –Summary(8/10)
• Start with Why: How Great Leaders Inspire Everyone to Take Action – Simon Sinek –Summary(7.5/10)
• Made to Stick: Why Some Ideas Survive and Others Die – Chip Heath and Dan Heath –Summary(7.5/10)
• Let’s Get Digital – David Gaughran –Summary(7.5/10)
• Crush it – Gary Vaynerchuk –Summary(7/10)
• Perennial Seller– Ryan Holiday –Summary(7/10)
• Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant – W. Chan Kim and Renée Mauborgne –Summary(7/10)
• The Attention Merchants – Tim Wu –Summary(7/10)
• The Icarus Deception– Seth Godin –Summary(6/10)

YARPP List

Related posts:

1. Law 17: Seize the Historical Moment (The Laws of Human Nature)
2. Part 2: Isolate the Victim (The Art of Seduction)
3. Chapter 16: The Capitalist Creed (Sapiens)
4. On Nietzsche’s Thus Spoke Zarathustra Summary (8.4/10)